3 Things Custom Manufacturing Websites Must Have

Custom manufacturers are in high demand, however many of them do not have an established web presence. This might be because they are too busy with other areas of their business, or they lack the expertise to market themselves effectively online.
In order for your company to stand out from the crowd, here are three important features that all custom manufacturing websites should include:

Equipment Specifications

Manufacturing websites are aimed at other businesses, rather than consumers. Consequently, they depend more on facts, figures, and product details etc., rather than making promotional consumer deals. It is important to list the different models of lathes and CNC machines that are used. This means that businesses looking for specific types of components will know what your company can deliver. It is a good idea to arrange your list of equipment into a logical order -- categorized based on the different services it can offer. Most manufacturers only give brief, general descriptions of equipment on their websites, so people looking for specialist suppliers go elsewhere.

Capability Specifications

Related to the above point, potential customers will want to know whether your company can fulfill the requirements they have. As a result, your website should contain in-depth data about the manufacturing and fabricating services your company provides. A good custom manufacturing website will clearly outline which materials can be used, and what the maximum dimensions, production volumes, and tolerances are. Also, you should state which sectors you serve, which drawing formats you accept, and outline your quality processes.

Examples of Past Work

Finally, all potential customers will wish to see components you have built during previous projects. Include photographs of your company’s best work, and publish them on the site. If you can add testimonials from your satisfied past customers, so much the better. Incorporate the above ideas into an SEO optimized, easy to navigate website design to increase your company’s chance of online marketing success.